After nearly 40 years, islander puts framing business on the market

Thousands of works of art on display in Vashon homes have been meticulously framed by Donna Kellum.

At Frame of Mind, her business that has occupied the space west of Cafe Luna for roughly 35 years, she estimates seven pieces are framed every day — which adds up to somewhere between 100 and 150 each month. It’s the ability to be creative, she said, that has kept her in the business for nearly four decades.

“I think I love the creativeness,” she said last week. “Color is something I love working with. What I love is when someone brings something in and says, ‘There’s something wrong,’ and I say it’s the mat, and then I change it to a different color, and it completely fixes it.”

But she’s ready to leave it behind. The business is up for sale and has been listed for $120,000.

“I’m tired,” she answered simply when asked why she was selling the business. “I’ve probably hung on longer than I should have just because I enjoy it so much, but it’s just time.”

A Seattle native, Kellum was a dental assistant for many years before she learned about framing from a friend who had a shop.

“It was something I had always wanted to try and loved it,” she said.

She worked at a Seattle frame shop for three years before meeting the contractor who was building Vashon Village. She and her husband, who had both been wanting to move to a more rural area, came to visit Vashon and “fell in love,” she said.

She opened Frame of Mind at the then-brand new Vashon Village in 1980, but moved to the current space in town less than two years later. At the time, the business focused on do-it-yourself framing, and Kellum last week recalled having people gathered around large tables with nails and glue assembling frames. But much has changed since then.

The do-it-yourself framing was done away with in the early 2000s as “it was not being used that much,” Kellum said, and technology has changed.

“We have a joiner now. There’s no more nails and glue. Everything has become a lot more streamlined,” she said.

So for the past decade, Frame of Mind has specialized in custom framing, and both island artists and those who simply love art have come to trust her with their pieces. A Facebook post on Kellum’s page announcing the news of the sale earlier this year garnered reactions from dozens of islanders.

“I can’t imagine not seeing you hard at work with a smile at the ready every time I have ever come in,” Allison Halstead Reid said.

Island artist Pascale Judet said that while the news is not unexpected, she will miss Kellum.

“You have been in the store for so long. I will miss you. Thank you for all the beautiful work you have done for us,” she wrote.

The mark the business has left on the community is also echoed in the real estate listing.

“This … business comes with all the loyalty and goodwill that 37 successful years in this community have earned,” the listing states.

Part of the goodwill the business has participated in includes regular hiring of high-school students. Kellum says she’s hired somewhere between 10 and 15 high-school students throughout the years and still stays in touch with most of them.

“They were always really fun,” she said.

As for a potential buyer, Kellum said the ideal person would be someone “who knows what they’re doing” and has a good sense of color and design.

“Someone who doesn’t mind working,” she said. “You’re on a schedule every day, and that can be stressful for some people. I used to handle it better than I do now.”

She said that her plans for retirement include travelling, getting caught up at home and “slowing down,” though she does plan on continuing to work at the business on a limited basis under a new owner.

“I would love to sell it and then maybe just come back to work once a week … or once a month,” she said.

The business has been on the market since late August, and Kellum says there has been “just a little interest.”

View the business’ listing here.